Depresso Junior — Designed by My 9 Year Old

Most product briefs start with a mood board. This one started with squiggles, a 9 year old, and a level of confidence about font choices I have never once felt about my own work.

My daughter wanted to design something the moment I told her I'd started a webshop selling clothes. No hesitation, no "can I help" — she wanted in, immediately and completely. It happened in the car, probably on the way back from a coffee shop, because that tracks. No pen, no paper — she just started describing it out of thin air: an N, some kind of squiggle she could see clearly even if I couldn't yet, a heart at the end that wasn't up for discussion. She knew exactly what she meant. I turned her squiggle into coffee beans once we got home, partly because they were close enough already, and partly because keeping the rest of the brand intact felt like the one thing I was allowed to contribute.

That's how Depresso Junior happened.

What it is

Depresso Junior is the kids' collection under the Depresso name, art-directed by someone who is, technically, not yet allowed to drink coffee. The N♡ logo is entirely hers — the N, the bean in the middle, the heart on the end, no notes accepted. On the back of the hoodie, a pair of heart-shaped hands cradles a coffee cup. Also hers.

The collection

Two pieces, kept deliberately simple:

The N♡ Kids Hoodie — black, soft fleece, the logo on the front and the heart-hands graphic on the back, for a kid who has clearly absorbed more about the family business than anyone intended.

The N♡ Kids T-Shirt — black, soft cotton, logo on the chest. Small, and unreasonably confident about it.

Both ship worldwide, in kids' sizing, and both exist because a 9 year old said "I want to make something" and the adult in the room decided that was a good enough reason.

Why this exists at all

Depresso is built on the idea that coffee says things people don't usually say out loud. Turns out the same is true of a kid with a fully formed idea and zero hesitation about her own taste.

She's 9. She has a logo. It's already better than some of my early drafts.

Watch this space — she's not done.

Shop Depresso Junior at depresso.shop/collections/depresso-junior-1